Flyer Navigator Cannabis

4 Only with the didactic preparation over different hierarchical levels of the information con- tent, i.e. from the big picture to the details and particulars, effective communication beco- mes possible. At the same time, the NAVIGATOR logic enables direct access to each stored content level. " Information at your fingertips " is the key to dynamic, interactive and successful commu- nication of complex content and facts in the cannabis market. The NAVIGATOR Cannabis offers the user: • All the important facts about market access in the cannabis market. • The efficient presentation of complex facts. • Decision support. • The identification of alternative courses of action. • The selection of suitable contracts. • A train - the - trainer tool for coaching new employees. • Possibility of international communication with top management. The NAVIGATOR Cannabis is structured over different information layers (levels). The most important information is summarized on the top level. With each further level, the information is then presented in more detail. The lowest information level provides direct access to relevant literature, publications and reports. The NAVIGATOR Cannabis is com- plemented by the presentation of the most important institutions and stakeholders in the cannabis market. The NAVIGATOR Cannabis focuses its content on 8 different product classes in the canna- bis market. For each product class, the path to sustainable market access is presented. The spectrum ranges from the classic narcotic (BTM) to the mass consumer product (CP). In the other levels of the NAVIGATOR Cannabis, relevant information for different drug groups is systematically prepared and backed up with interesting case studies . In addition to facts and figures, special features that need to be taken into account - such as orphan drug status or use as a medical device - are also included for the various drug groups. NAVIGATOR Cannabis places particular emphasis on the distinction between on - label and off - label use , as completely different regulatory conditions apply to off - label use. In the NAVIGATOR Cannabis, users are systematically guided through the relevant prob- lem areas and associated issues in each of the 8 product classes. One starts with the re- quirements for the approval of the products. Then the different regulatory hurdles are presented. Then the relevant marketing sector for the cannabis product is determined. There are a number of possible segments, such as the outpatient sector, the hospice sec- tor, the inpatient sector, the pharmacy sector or the consumer sector. Structure of the NAVIGATOR Cannabis