Flyer Roadmap

3 Why a road map for market access? In Market Access, it is important to achieve many goals in the shortest possible time. Some are important at the beginning, others only gain in importance at a later point in time. How- ever, if goals are pursued in parallel, there is a risk that some goals will be forgotten or others lost sight of. There is also a risk that priorities will be confused as well. Furthermore, there is a tendency to start in all directions at the same time. In this approach, efficiency is quickly lost and the result will also be rather mediocre. There is a lot of movement, but no common goal is pursued. Aim and purpose of the Market Access road map The road map makes it possible to achieve selected goals in an optimal and effective way. The strategy has to be determined individually for each (new) product in view of the time ho- rizon and economic sustainability. A road map serves as orientation . Detours and aberrations are effectively avoided in the process. The road map provides an overview and coordinates the various activities on the way to the goal. It supports the team involved by providing a common plan for optimal mar- ket access and reimbursement. At the same time, it shows the different sub - goals and mo- dules as well as existing interdependencies. A well - developed road map is the prerequisite for the resource - saving coordination of all important market access modules. Target hierarchy of the Market Access road map Market access Product Distribution Valuation and reimbursement Contract Strategies Accompanying contents Administrative content Which contents are the focus of the road map What are the overarching goals of the road map to market access?  Comprehensive reimbursement by payers within as short a time as possible  Best possible access to the care sector and relevant patient segment  Positive classification of the product by relevant drug or medical device evaluators Specific sub - goals allow in particular the avoidance of additional minor hurdles in market ac- cess. When approaching the concrete definition of a road map to market access for a new product, a number of fundamental and strategic decisions should first be made. In addition, relevant framework conditions for the upcoming product launch must be defined.