Medicinal cannabis in Germany - Business Report

159 Confidential __________________________________________________________________________________ Also, the first delicate franchise models are currently being created in the Cannabis market. The VCA (Association of Cannabis Supplying Pharmacies), based in Cologne, could develop in this direction. Basically, it will be exciting to see which product categories and which strategies behind them will prevail in the international and German Cannabis market. The suppliers of Cannabis flowers, which are still hardly in existence today, will already have to contend with a sharp drop in prices in the medium term and, in addition, acceptance by the regulatory institutions and also the payers of Cannabis flowers are dwindling. Figure 57: Portfolio of business models in the Cannabis market ? API Provider Extract and oil supplier All those who are late / CBD provider Flower supplier ▪ The open question remains - which is better? ▪ Full-range or focused supplier? ▪ Pure flower suppliers will come under strong price pressure. ▪ Pure CBD providers will face strong competition. ▪ The future belongs to API providers with approved products in clearly defined indications.