Road Map Market Access
This is the turning key towards successful market access for innovative products. Which regulations are relevant? Which reimbursement mechanisms define the outpatient sector? Which mechanisms dominate in the hospital sector? What else should be considered for a sustainable market access?
The Road Map creates a structured overview and coordinates the different activities. It supports the involved team by a common schedule for a successful market access and the reimbursement by the payers from SHI and PHI. Besides, it unveils the different sub goals and modules and existing interdependencies. A well-elaborated Road Map is vital for a resource-efficient coordination of all activities necessary for a successful market access.
The Road Map market access for pharmaceuticals differs fundamentally from the Road Maps for medical devices or diagnostics. The main cause is the different legislation. Beyond the product-categorization, the design of a Road Map is either a pre-launch, post-launch or even a comprehensive integral Road Map. Depending on the chosen type, the relevant operative modules are coordinated and combined.
This is the turning key towards successful market access for innovative products.